I was digging around in our IndexTools account today for the SEOmoz site and came across a nifty column that I had previously ignored called “browse rate”. It shows, based on the entry page the visitor came to the website on, how many pages (on average) they browsed. This metric is great for determining how effective your pages are at pulling people into the website.
Here’s some stats for SEOmoz:
You can see how folks who entered on the Web 2.0 Awards are not big browsers, nor are the folks using Matt’s IP Geo-location tool. But, when folks come via our homepage – 6.32 pages get visited on average, which is pretty sweet!
